The Luce: A Ferrari with a dunce cap
2026 Ferrari Luce It has been a while since I last sat down and wrote about cars. Life, work, and the endless stream of increasingly generic automotive products had almost convinced me that perhaps there was nothing left worth discussing. Then Ferrari unveiled the Luce. The sheer stupidity of this design has dragged me back to the keyboard. Rarely does a single vehicle manage to combine confusion, disappointment, and visual incoherence into one package quite so effectively. The last time I felt this level of disbelief was when Jaguar decided that abandoning over a century of brand identity in favour of a controversial marketing campaign was somehow a good idea. Yet here we are, where Ferrari has managed to create the automotive equivalent of that campaign. And if there is one positive outcome from this exercise, it is that perhaps Ferrari's designers should spend a few months in Milan consulting the people at Alfa Romeo. Because whatever one thinks about Alfa's reli...
